The characteristics of the mobile communications market over the next five years represent an attractive opportunity, as several trends converge:

• Trillion dollar market size
• High growth rates:
• Feature phones in developing markets
• Smartphones and media tablets in developed markets
• Shift from basic phones to smart communication devices, and from basic cellular service to mobile broadband
• Increasing sales of cheap unbranded “white-box” handsets in emerging regions
• Meteoric rise of Android

Kunekt sees a unique opportunity in combining the affordability of “white-box” handsets with the attractiveness of branded Android phones. Kunekt is pioneering a new market segment, by:

• Cutting the costly marketing and administrative overhead of the large global brands, while simultaneously
• Offering upwardly mobile customers in developing countries the prestige and trustworthiness of a recognized brand

This best-of-both-worlds strategy offers strong competitive and profitability advantages.